10 Best Free Keyword Research Tools for Facebook Ads in 2025
In 2025, running successful Facebook Ads requires more than just great visuals and ad copy—you need the right keywords to target the right audience. Whether you’re a digital marketer, business owner, or agency, finding the best keywords can make or break your Facebook ad campaign.
To help you optimize your ad targeting, we’ve compiled a list of 10 best free keyword research tools for Facebook Ads. These tools will help you discover high-converting keywords, competitor insights, and audience interests to maximize your ad performance.
Why Keyword Research is Crucial for Facebook Ads?
Facebook Ads work differently than Google Ads, but keyword research still plays a vital role in helping you target the right audience. Using the right interest-based and behavioral keywords in your ad targeting can:
- Increase conversions by showing your ads to relevant users.
- Improve ROI by reducing wasted ad spend.
- Boost engagement by reaching audiences interested in your offer.
- Enhance ad performance with better audience targeting.
Without proper keyword research, your ads may not reach the ideal audience, leading to poor click-through rates (CTR) and low ROAS (Return on Ad Spend).
10 Best Free Tools for Facebook Ads Keyword Research
Here’s a breakdown of the best free tools to help you find the most profitable keywords for your Facebook Ads campaigns:
| Tool Name | Website | Benefits |
|---|---|---|
| Facebook’s Detailed Targeting Suggestions | Facebook Ads Manager | Provides interest-based targeting suggestions, helping refine audience targeting. |
| WordStream’s Free Keyword Tool | wordstream.com | Offers keyword suggestions with search volume and competition data for better ad targeting. |
| KeywordTool.io | keywordtool.io | Generates long-tail keyword suggestions useful for ad copy and targeting. |
| Connectio’s Facebook Ads Interest Finder | useconnectio.com | Helps uncover hidden audience interests for better ad reach. |
| PowerAdSpy | poweradspy.com | Provides competitor ad analysis to help find high-converting keywords. |
| AdTargeting | slashdot.org | Helps discover niche keywords with high engagement potential. |
| AnswerThePublic | answerthepublic.com | Reveals commonly searched questions and phrases to optimize ad copy. |
| Google Trends | trends.google.com | Identifies trending keywords and topics to create more relevant ad content. |
| Ubersuggest | ubersuggest.com | Provides keyword ideas along with search volume, CPC, and competition data. |
| KWFinder | mangools.com/kwfinder | Helps find easy-to-rank long-tail keywords with search volume insights. |
How to Use These Tools for Facebook Ads Optimization
- Start with Facebook Ads Manager – Use Facebook’s Detailed Targeting Suggestions to find interest-based keywords.
- Use Google Trends & Ubersuggest – Check the search volume and trends for your keywords.
- Spy on Competitors – Use PowerAdSpy and AdTargeting to analyze competitors’ ad strategies.
- Find Long-Tail Keywords – Use KeywordTool.io and KWFinder for low-competition keywords.
- Optimize Your Ad Copy – Use AnswerThePublic to find commonly searched phrases that can improve engagement.
Final Thoughts
Keyword research for Facebook Ads in 2025 is essential for higher conversions, better targeting, and improved ROAS. By using these free keyword research tools, you can ensure your ads reach the right audience and perform at their best.
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